Shift4Shop eCommerce Blog | Social Media (4)

Social Media | 5 min read

How to Promote Daily Deals in Social Media

By now, you’ve probably heard of the recent success of group coupon websites like Groupon and Living Social. The average Groupon has earned $8750 in revenue from roughly 350 sales. The average Groupon discount is roughly 56%, providing businesses with a convenient way to market and attract local customers by reaching out to them online.

Perhaps the greatest contributor to the smash success of a website like Groupon is its mass support in social media. Today, customers are looking for daily[...]

Social Media | 7 min read

The Beginner's Guide to Facebook Advertising

While most people tend to assume that the ads they see on Facebook don’t work, the reality is that, for many online businesses, they do. And not only do they just “work,” but they can be highly effective, making Facebook one of the top places businesses and brands go in order to generate leads and find new customers.

Social Media | 6 min read

Marketing Lessons We Can Learn from Starbucks

You don't have to be a coffee drinker to appreciate the marketing strategies that grew Starbucks into a multibillion-dollar company since its founding in 1971. Once a small coffeehouse in Seattle, Washington, Starbucks now has over 27,600 locations all over the world, spanning 6 continents. It's a classic success story of a small business growing into a global household name, and represents the ambitions of millions of entrepreneurs everywhere.

Social Media | 6 min read

Mastering the Art of Social Commerce for Your Online Business

Running an online business is hard work, but the possibilities for online marketing are limitless!

Social Media | 8 min read

How to Create a Facebook Business Page

For most online businesses, social media presence isn't just recommended – it’s necessary. If you don't have a strong profile on every popular and relevant platform, you'll miss out on a huge audience.

But, if you can build the perfect Facebook Business Page, you’ll capture more customers than ever before.

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