Shift4Shop eCommerce Blog | Social Media

Social Media | 9 min read

9 Common Facebook Ad Mistakes to Avoid

Facebook is the most crowded social media network right now. There are a few marketers making the most of it, while there are some who look at Facebook as a complex platform to market their business on.

Keep in mind: 2.14 billion people can be reached through adverts on Facebook. What great potential!

Although it might be a bit difficult to organically reach maximum potential buyers due to the changing algorithm, it's not impossible. Businesses are continuing to invest their money in paid[...]

Social Media | 8 min read

10 Best Facebook Marketing Tools for Optimizing Campaigns

While it’s easy to make a Facebook ad, it’s not easy to turn that ad into something profitable for your business. Without any type of campaign optimization, you may end up wasting your ad budget on Facebook posts that don’t perform. Even if you don’t invest in paid ads, posting organically on Facebook without any strategy can lead to low engagement and poor results.

Social Media | 9 min read

Social Media Marketing & The Value in Nurturing Social Media Followers

While every business has its own unique way of marketing depending on its niche and method, today it’s almost impossible to not do some sort of marketing via social media. Not only do the biggest social media platforms (like Facebook, LinkedIn, Twitter, and Instagram) have a huge reach, but they make it easy for businesses to sort through accounts and find their exact right customers based on interests, stages in life, location, buying habits, etc.

To make social media even more attractive[...]

Social Media | 9 min read

Social Media Marketing Holidays to Inspire Your Next Successful Campaign

In the online world, every day is a wacky social media holiday.

While the ‘holiday’ season is widely known for kicking off shopping frenzy around the globe, other international holidays like the National Pizza Day are gradually becoming popular in raking in the moolah too.

You might think “why should I spend time and resources building a full social media marketing and an online sales campaign around one day that falls in a ‘non-seasonal’ period? Wouldn’t I benefit more by focusing my[...]

Social Media | 12 min read

5 Smart Social Media Promotions You Should be Using to Boost Sales

Social media marketing is still a must for building brand awareness and growing your audience. But, if you’re not taking advantage of innovative sales opportunities to drive more business to your virtual doors, you could be missing out on lots of potential customers.

Social media has become a valuable sales platform for eCommerce businesses, thanks to savvy promotional tactics and features like shoppable posts on sites like Instagram, Facebook, and Pinterest. Even if you’re not using social[...]

Social Media | 11 min read

The Complete Guide to Instagram Shops & Checkout

Your business can't afford to ignore Instagram. Not only is the social media platform a great asset for engagement and content marketing, but it’s now an eCommerce platform in its own right.

Social Media | 8 min read

Guide to Facebook Enhanced Catalog Feed

In the last several years, Facebook has exploded in popularity. It's fair to say it redefined social media. It definitely innovated new opportunities for many walks of life. This includes business owners.

With the introduction of Facebook Pages, businesses were able to stake a claim on Facebook and create their official social media profile. This led to new avenues of customer service through reviews and messaging. It also helped create a kind of directory that helped customers find all[...]

Social Media | 10 min read

How to Drive Recovery and Growth Post-Pandemic with Social Commerce and Marketplaces

In a period of just a few months, the societal and economic effects of the Covid-19 crisis have greatly accelerated the shift towards online shopping and digital adaptation in general. This is also true for several other underlying trends. Overall, lockdown transformed almost overnight how consumers shop and how retailers sell and interact with their customers.

Social Media | 10 min read

The Ultimate Guide for Social Media Guidelines Your Team Will Love

Social media sites are popular all over the world, with billions of users on Facebook, Twitter, and now TikTok, from across the globe. This makes it increasingly crucial for brands to leverage the power of social media platforms to engage potential customers.

But, to present a cohesive brand image, you need social media guidelines to communicate the brand’s expectations to its employees reliably.

Let’s find out how you can create useful social media guidelines for your business.

Social Media | 14 min read

How to Use Social Media for eCommerce Customer Support

Two years ago, I had ordered a t-shirt online. When I received it at my doorstep days later, I realized that it was the wrong size.

I tried calling the company on the phone. Nobody answered. I emailed them. Nobody replied. Then, I did what most frustrated customers do in such a situation – complained to them on Twitter. At that point, they finally responded to me and even solved my problem.

But this is not always the case with every eCommerce store.

Social Media | 23 min read

7 Ways to Boost Your eCommerce Sales Using Instagram

As an eCommerce brand, generating sales on a consistent basis can be difficult with so much competition in the digital space. With eCommerce sites ranging between 12 million to 24 million in the world, it's hard to stand out.

However, there are a variety of social media platforms that give eCommerce brands the opportunity to increase their revenue through marketing.

Social Media | 7 min read

5 Most Popular Social Media Platforms Explained

Anyone who has worked in digital marketing knows how important social networks are in this line of work. They provide a great way to communicate with your customers, run marketing campaigns, collect feedback on your products, and so much more.

But there are so many social media platforms nowadays that, sometimes, it can become an overwhelming task to keep track of them. Which ones do you need to have a presence on? Where does the target audience of your marketing campaign gather? There are a[...]

Social Media | 14 min read

A Step-by-Step Guide to Optimizing Your Instagram for eCommerce

Consumer behavior has changed over the last decade. The number of internet users has grown to 4.13 billion people, so it’s no wonder that more and more people discover new products and shop online. Simply put, eCommerce is flourishing, and brands are constantly seeking out new ways to promote and sell products online.

Since Instagram has over one billion active users and 83% of shoppers use this platform for new product discovery, many eCommerce brands have already started selling in-app. If[...]

Social Media | 5 min read

5 Best Ways to Drive Traffic for B2B Companies Using Social Media

Many B2B companies fail when it comes to leveraging social media for their benefit. Different strategies are used when marketing to businesses versus end consumers; the only common denominator between B2B and B2C companies is people.

This is the main reason that B2B sellers lag when it comes to adopting new marketing strategies. They should be leveraging social media marketing, or SMM, for online businesses if they want to reach the actual decision-makers. A B2B technology company can[...]

Social Media | 6 min read

How to Boost Your Facebook Organic Reach In 2020

Every year, the competitive field of marketing becomes more and more challenging. Markets are already saturated with alternative options, even niche products. While that may make it more difficult to create an impact in your space, your marketing can still flourish. Thanks to the substantial reach of social media platforms, particularly Facebook, it’s possible to create a larger customer basis and much greater product awareness.

Social Media | 8 min read

How to Use Instagram Ads to Increase eCommerce Sales

Recent surveys from Facebook state that up to 83% of shoppers run to Instagram to discover new products and services. The same study shows that 81% of people use the platform to research about brands. Based on those numbers alone, it’s clear how Instagram has grown to become an invaluable platform for every successful online entrepreneur.

Social Media | 3 min read

How to Set Up Your First Facebook Ad Campaign

If you’re thinking about advertising on Facebook but are not sure how to, this guide will help you create your very first ad campaign in a few easy steps.

Social Media | 7 min read

Complete Guide to Snapchat Ads – Using Product Ads & Retargeting

When Snapchat hit the scene back in 2011, it shook the social media world by taking an entirely unique approach to social sharing. Today, Snapchat is one of the largest social media apps in the world and has influenced almost every other social media platform to adopt similar practices.

Unfortunately, many advertisers still seem to underestimate how powerful Snapchat is. Let it be known that ignoring the potential of advertising on Snapchat is a mistake – especially since the app is leading[...]

Social Media | 6 min read

10 Game-Changing Benefits of Social Media for Your Online Business

At present, there are roughly 2.82 billion social media users worldwide and the number is expected to cross the 3 billion mark by 2021, says Statista.

With such a vast majority of netizens being connected to social media, it comes as no surprise that brands consider social media sites like Facebook and Instagram among the best marketing platforms.

Until a few years ago, social media was primarily restricted to interacting with people; things have changed quite a lot since then. Though it is[...]

Social Media | 13 min read

Top 3 Social Media Sites for Generating Sales & How to Use Them

Ecommerce is taking over the retail industry. According to Oberlo, by 2021, ecommerce is expected to make up more than 17% of all sales worldwide. This growth represents a massive opportunity for online sellers, but there is a catch; and it doesn’t just come down to your order fulfillment strategy. You have to compete with online giants like Amazon, which owns about half of the US ecommerce market.

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