Shift4Shop eCommerce Blog | Social Media (3)

Facebook is the world's most popular social media platform, and every day millions of customers visit the official pages of their favorite businesses. As an eCommerce business owner, you'll want to take every opportunity to interact with your customers and reach them wherever they are. Your Facebook Page is a valuable tool in this regard.

Facebook has proven to be a great way for customers to interact directly with owners, employees, and management by posting comments and reviews. Some[...]

Getting Facebook ad ROI isn’t always easy.

It takes trial and tribulation - and, frankly, most people lose money at first.

But what if you could all but guarantee a strong ROI from the start? Or, if you’re already running positive ROI ads, what if you could get even more money from them?

Well, you can. And I’m about to tell you how.

So if you’re an eCommerce store owner who’s trying to figure out how to decrease CPC and increase ad ROI, you’re in the right place.

In this article, I lay down a[...]

Anyone into internet advertising has come across conflicting information about the effectiveness of Facebook ads. The great news for marketers everywhere is that Facebook advertising is alive and well, and has vastly improved in its targeting capabilities. Plus, the highly-anticipated 3dcart Version 8 release has a built-in integration for the powerful Facebook Dynamic Ads.

The start of a new year is a time to reflect on the past and plan goals for the future. If your social media strategy isn’t as successful as it used to be, maybe it’s time to revamp your marketing plan. We’ve compiled 10 social media marketing ideas to spark a new change for your eCommerce business. It’s not too early to be thinking ahead.

One of the most exciting tools in the online merchant’s social advertising arsenal is Facebook’s Carousel ads. Facebook’s Carousel format allows users the chance to showcase multiple images and links within one ad when selling on Facebook.

With 100% organic reach and 300 million monthly users, Instagram offers brands, big and small, an opportunity to engage, inspire and delight fans. And while Instagram has recently opened itself up to more paid opportunities from advertisers and will be moving towards an eCommerce avenue with it's recently announced 'Shop Now' button, Instagram still offers brands a unfiltered opportunity to reach fans for free.

Adding social links to your 3dcart store is a great way to drive traffic to your social media pages as well provide visitors a one-click content sharing opportunity.

So, which buttons should you place on your page? Well, start by adding Facebook and Twitter icons, the most widely used social media platforms, to your store. The iconic Facebook logo and the Twitter bird button will appear at the bottom of your pages, and link to your brand’s social media pages. From there, visitors can search[...]

How many people do you currently know who check their Facebook accounts every single day? Are you also active in different social media networks? It's definitely a BIG thing that you ought to take advantage of for your online business.

Unlike what many believe, social media optimization is not as simple as opening a Twitter account and posting something every day. It's not as easy as inviting your friends and website visitors to like your Facebook page.

Optimizing your business via social[...]

A lot of online entrepreneurs have always used Facebook for social media marketing. But have you ever considered taking your customer service to a whole new level through this popular and valuable platform?

At one point or another, you've probably experienced a customer giving feedback or voicing out a concern on your Facebook page. Sometimes it's even done publicly in a comment. Hence, you cannot just ignore such things. You ought to be thankful that people are actually trying to interact.

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To this day, Twitter remains to be one of the top-performing social media networks and an unquestionably powerful marketing tool for online businesses. This is why it's essential for you to learn how to build your own Twitter followers.

As the experts say, it's not just all about the numbers. It's more of the quality of those numbers. What percentage of your followers can you consider relevant? Hence, this is the reason you need to understand the tips that work in bringing in these relevant[...]

Embracing social media is part of a strong online marketing plan. And if you think you can stop at Facebook and Twitter, think again! Instagram is used by over 150 million people and counting. Although Instagram is an entirely visual platform, small businesses can use it to build customer relationships and influence sales, it just takes a little bit of strategy.

Here are some tips for establishing a strong Instagram presence:

Nobody can contest the ever-growing popularity of YouTube. It is not just the most popular video-sharing site by a landslide, but the second most visited website in the world (only behind Google, which owns it). Viral recordings, music videos, movie trailers, short documentaries, and clips of cute animals represent only a portion of the billions of hours of content on the site.

YouTube is the place to be for many web users, especially after the implementation of a system for monetizing videos.[...]

According to research, customers spend 20-40% more with companies that they have social media engagement with. And, in a lot of cases, the only reason consumers know about a brand is via social media, which is why maintaining a strong presence online is essential — vital if you’re an eCommerce seller with a digital business. Although most businesses tend to focus their attention (and money) on the big social media players (think Facebook and Instagram), there’s still good reason to leverage the[...]

Ask 80's parody powerhouse Weird Al Yankovic about the power of viral marketing.  Weird Al is back with a new album, and to launch his new album, he created a viral marketing campaign featuring 8 videos in 8 days.  Word Crimes, a parody of Robin Thicke's Blurred Lines, received over 9 million views on You Tube in approximately one week.  Weird Al's new album is poised to potentially debut in the Number 1 position on Billboard's 200 Chart this Wednesday, July 23.  So you may be asking, what[...]

Would you like to be recognized online as a credible author? Perhaps you're also wondering why there are some articles that show up on search results with photos of the authors. Well, this is one of the perks of Google Authorship. It makes people believe more that you are an authority figure and that your website is legit and relevant.

I tweet. You tweet. We all tweet. That’s a reality of the modern world, and like it or not, reputations are often established and destroyed in 160 characters or less.

Did you know that e-commerce, which already accounts for 8 percent of all retail states in the U.S., is expected to outpace sales growth at brick-and-mortar stores over the next 5 years, reaching an incredible $370 billion by 2017?