eCommerce Blog

Fraud is a nightmare for customers and merchants alike. With constant news of data breaches, shoppers are rightfully concerned about the safety of their payment data. The thought of a stranger racking up thousands of dollars in debt keeps many customers up at night — and causes them to have second thoughts about buying from you.

Retailers are hurt just as badly by fraudulent credit card transactions. Fraud causes chargebacks, possible loss of products, and damage to a merchant's reputation, all[...]

The snow is melting, the days are getting longer and the birds are outside singing again. It’s springtime. Many of us are waking up from our long winter naps and we’re outside on the porch in the morning drinking our morning cup of tea. As you sit there and enjoy the warmth of the early morning sun, a small little bee lands on the rim of your mug. At first, you’re tempted to swat at it and run away with your arms flailing to avoid the probability of feeling the wrath of the bee’s sting. But at[...]

If you own an online store, you’ve spent a fair amount of time worrying about cart abandonment. Abandonment happens on every ecommerce website, but that doesn’t make it any easier to swallow.

Most online store owners want to know one thing: why? Why do customers start a shopping cart online, and then abandon it? The reality is that there are millions of reasons. Understanding the most common ones is a key first step in lowering your online store’s abandonment rate. Doing something about it is[...]

It's easy to be excited about selling on Amazon. Your products are out there in front of hundreds of millions of shoppers, and you're selling beneath the umbrella of one of the most valuable brands in the world.

But don't let your enthusiasm distract you from taking a careful approach to your Amazon sales. Just like any other business venture, you should approach selling on Amazon methodically so as to make the most of every one of your product listings.

To get you started, here are six common[...]

Facebook is the world's most popular social media platform, and every day millions of customers visit the official pages of their favorite businesses. As an eCommerce business owner, you'll want to take every opportunity to interact with your customers and reach them wherever they are. Your Facebook Page is a valuable tool in this regard.

Facebook has proven to be a great way for customers to interact directly with owners, employees, and management by posting comments and reviews. Some[...]

If you want to build a successful ecommerce business, then you have to build a brand. It’s easy to start an ecommerce website, selling is another story.  There are thousands of ecommerce websites created every week, only a small percentage will reach $100,000 in revenue. So, when everyone is trying to sell, how do you make your business successful? The answer is by building a brand.

Building a brand starts before you launch your business.

Your name will be your reputation and hold all of your[...]

"Mistakes were made."

This is a phrase that has been spoken countless times throughout history, usually when a speaker is trying to distance themselves from actions and their consequences. Of course, if you do make a mistake, the best course of action is to take responsibility, correct it, and improve.

This isn't always easy, but sometimes, it's as simple as understanding where you went wrong, why it matters, and what you should change. In that case, there's no reason not to jump right on it,[...]

Many people dream of starting their own business, whether to make money and improve their lives, to build something they can be proud of, because they have an idea they'd like to see come to fruition — or all three of these reasons combined. Being an entrepreneur is both challenging and rewarding, and it's easy to see the appeal of being your own boss and reaching success through your own efforts.

Some potential entrepreneurs know from the very beginning what type of business they want to[...]

Google is always trying to provide a richer experience to their users. That’s why Google improves its SERP features and shows Direct Answers, Featured Snippets, Knowledge Graphs, Top Stories and much more.

These Google SERP features get more clicks, traffic, and CTR from Google Search and also help you to gain trust from users and show off your business like a big brand.

And if you are running an e-commerce store then these rich snippets can also help you to increase your visibility, CTR,[...]

Amazon launched an enhanced version of Amazon Brand Registry in May of 2017 to help manufacturers and brand owners protect their registered trademarks (on Amazon) and create an accurate and trusted experience for customers.

What is Amazon Brand Registry?

A new and improved registry for a brand’s rights owners that helps you deliver an accurate and trusted customer experience on Amazon while protecting your intellectual property.

Why You Should Try Amazon Brand Registry

For brand owners,[...]

Here’s a scenario that may sound familiar: For one reason or another, you wind up on a certain brand’s website. Maybe you click around for a bit, curious about their offerings. Maybe you peruse their products or even add a few items to your cart. In the end, however, you click away from the website before making a purchase.

But lo and behold, you soon begin to see banner ads or social media ads for the very products you’d just clicked through, and the brand stays near the front of your mind[...]

It should come as no surprise that in 2017 there were over 215 million online shoppers in the United States alone, with that number projected to grow to over 230 million by 2021. As an ecommerce business owner, it’s your job to not only figure out how to capture a piece of that pie, but to keep visitors on your site until they complete a purchase.

Consumers want their experience to be as smooth and quick as possible, and online shopping is no exception.

There are a number of reasons why your [...]

When it comes to processing payments, staying up to date on available technologies is crucial to protecting your business and your customers.

However simple it may appear on the surface, payment processing is a technical business largely focused on reducing fraud and staying ahead of the next cybersecurity threat. Apart from protecting your business, staying current also helps it run smoothly and deliver a delightful customer experience.

Luckily for you, there are some new technologies that[...]

All businesses need a website. In fact, in today's internet-focused world, the lack of a website will put any business at a disadvantage. With a website, a business can provide potential customers with up-to-date information, news, product and service announcements, and all the information needed to catch and retain customer interest. A website broadens a business's audience and helps to nurture customer relationships. Without a website, a business will miss out on these benefits and find[...]

For all of the effort, time, and money we pour into marketing and sales, how do we define success? It’s easy to point to revenue or customer acquisition, concrete metrics that boost your bottom line in a measurable way.

But there’s one thing your website has to do really well before we get there: build trust and credibility. No matter what you sell or who your customers are, without trust, there’s no sale. Every sale, every customer relationship depends on the customer’s willingness to trust in[...]

Whether you’re advertising your ecommerce business on another site or trying to direct your own traffic to a particular product, banners serve both purposes. Done right, they are visually appealing and can entice shoppers to buy more from your ecommerce store.

Amazon’s scrolling banner ads are a great example.

Even if you’re using other forms of advertising or marketing, banners can be a great addition to the mix. Why? Banner ads can help with brand recognition. When a shopper keeps seeing your[...]

Shopping cart abandonment has plagued online store owners for years. As new technology develops, we’ve been able to better understand and address the causes of abandonment. But with these new solutions, technology has also brought new challenges.

Mobile shopping.

Shopping done on mobile devices now accounts for over a third of all retail ecommerce. That number is only set to grow in the coming years, so it’s nothing to scoff at. If that sounds great, like your customers can shop from anywhere,[...]

Selling on Amazon is an exciting prospect. Your products can be out there on the world's largest marketplace, where every day millions of shoppers hunt for their most-desired items.

If you want to start selling on Amazon as soon as possible, this guide is for you. We'll walk you through account creation, listing your products, and more. We'll also provide you with tips to help you build your Amazon strategy and get more sales.

To start, the first thing you need to do is create your seller[...]

Having been in the eCommerce business for more than a decade, I find it mildly amusing when new members of our eCommerce training course say that their biggest concern is the actual building of a website. It is understandable; of course, I'm sure that I was pretty overwhelmed at the concept back in the day, although it was so long and so many websites ago, I can't really remember.

The fact is, actually building your online store is the EASIEST part of setting up a web based business. Ecommerce[...]

In today’s competitive landscape, brands see customer loyalty programs as one of the key facilitators to grow their business. According to the research group Colloquy, there are 2.65 billion loyalty program memberships in the U.S. alone. In fact, companies spend a staggering $2 billion on loyalty programs every year.

Although companies embark on these initiatives with great enthusiasm, they aren’t really aware of how well their loyalty programs are working. That’s because most businesses lack[...]