Shift4Shop eCommerce Blog | Social Media

Social Media | 13 min read

17 Most Successful LinkedIn Marketing Strategies for Brands in 2022

With over 810 million registered users today, LinkedIn is an essential social media platform to leverage for marketing. Compared to Facebook, it generates leads 277% more effectively. In fact, according to Kinsta, LinkedIn accounts for 80% of B2B leads.

Social Media | 8 min read

How to Use Twitter to Drive Traffic to Your eCommerce Website

To anyone watching the numbers, it’s apparent that Twitter is overtaking Facebook as the preferred social media platform of millennials (born between 1986-1996) and Generation Z (1997-2012). If your business relies on this demographic, then you may want to start taking advantage of this short-form social media platform to drive traffic to your website. 

Social Media | 8 min read

Instagram Marketing Mistakes to Avoid for New eCommerce Owners

Showcasing interesting eCommerce product images can give your Instagram account visibility. However, if you're new to Instagram and trying to build an eCommerce brand, there's a lot more you can do.

You can begin by avoiding the mistakes of other eCommerce stores, making it easy to skip directly to the good part of positioning your product, defining your audience, creating interesting videos and stories, and working on persuasive product-focused copy.

Social Media | 8 min read

10 Ways to Gather More YouTube Subscribers for eCommerce Businesses

Our world is becoming more visual by the day. That means an explosion of easily shared audiovisual content being spread throughout the world. While, naturally, there are a variety of platforms useful for posting video content, YouTube is still the undisputed ruler of sharing videos of all subject matter and length. You can make your content educational, entertaining, and have a certain level of creative freedom to truly express your brand’s voice. All the while, your videos can be shared in a[...]

Social Media | 10 min read

8 Tips for Using Images in Facebook Ads

Facebook ads are an unavoidable part of a digital marketing journey. With the social media channel boasting billions of active users, there is a good chance your potential customer is already residing on the platform. And advertising effectively will give you an excellent opportunity to create awareness, connect with the audience, and acquire leads that will help increase your sales.

Social Media | 8 min read

Top 5 Facebook Ad Creatives That Convert (Examples & Explanation)

If there’s anything about Facebook ads that will make or break your results, it will be the Facebook ad creatives themselves. There are some really great ads out there, while others may fall into what we like to call the not-so-great category. Ultimately, ads in the first category are the ones that will convert.

We also understand that creating ads in the hopes of gaining conversions can sometimes become a painstaking guessing game of trial and error (emphasis on the errors). As masters of that[...]

Social Media | 20 min read

How to Make Money on YouTube

YouTube offers lots of opportunity for content creators through the process of uploading and monetizing video. It provides a valuable way for you to build and reinforce your brand, and even become an influencer. Plus, ads aren't the only way you can make money on YouTube. You can set up multiple income streams, increase sales of your own products, and much more.

The process of creating your videos and building your audience can be really exciting. However, you need to put a lot of effort into[...]

Social Media | 10 min read

9 Common Facebook Ad Mistakes to Avoid

Facebook is the most crowded social media network right now. There are a few marketers making the most of it, while there are some who look at Facebook as a complex platform to market their business on.

Keep in mind: 2.14 billion people can be reached through adverts on Facebook. What great potential!

Although it might be a bit difficult to organically reach maximum potential buyers due to the changing algorithm, it's not impossible. Businesses are continuing to invest their money in paid[...]

Social Media | 9 min read

10 Best Facebook Marketing Tools for Optimizing Campaigns

While it’s easy to make a Facebook ad, it’s not easy to turn that ad into something profitable for your business. Without any type of campaign optimization, you may end up wasting your ad budget on Facebook posts that don’t perform. Even if you don’t invest in paid ads, posting organically on Facebook without any strategy can lead to low engagement and poor results.

Social Media | 9 min read

Social Media Marketing & The Value in Nurturing Social Media Followers

While every business has its own unique way of marketing depending on its niche and method, today it’s almost impossible to not do some sort of marketing via social media. Not only do the biggest social media platforms (like Facebook, LinkedIn, Twitter, and Instagram) have a huge reach, but they make it easy for businesses to sort through accounts and find their exact right customers based on interests, stages in life, location, buying habits, etc.

Social Media | 10 min read

Social Media Marketing Holidays to Inspire Your Next Successful Campaign

In the online world, every day is a wacky social media holiday.

While the ‘holiday’ season is widely known for kicking off shopping frenzy around the globe, other international holidays like the National Pizza Day are gradually becoming popular in raking in the moolah too.

You might think “why should I spend time and resources building a full social media marketing and an online sales campaign around one day that falls in a ‘non-seasonal’ period? Wouldn’t I benefit more by focusing my efforts[...]

Social Media | 12 min read

5 Smart Social Media Promotions You Should be Using to Boost Sales

Social media marketing is still a must for building brand awareness and growing your audience. But, if you’re not taking advantage of innovative sales opportunities to drive more business to your virtual doors, you could be missing out on lots of potential customers.

Social media has become a valuable sales platform for eCommerce businesses, thanks to savvy promotional tactics and features like shoppable posts on sites like Instagram, Facebook, and Pinterest. Even if you’re not using social[...]

Social Media | 11 min read

The Complete Guide to Instagram Shops & Checkout

Your business can't afford to ignore Instagram. Not only is the social media platform a great asset for engagement and content marketing, but it’s now an eCommerce platform in its own right.

Social Media | 9 min read

Guide to Facebook Enhanced Catalog Feed

In the last several years, Facebook has exploded in popularity. It's fair to say it redefined social media. It definitely innovated new opportunities for many walks of life. This includes business owners.

With the introduction of Facebook Pages, businesses were able to stake a claim on Facebook and create their official social media profile. This led to new avenues of customer service through reviews and messaging. It also helped create a kind of directory that helped customers find all types[...]

Social Media | 10 min read

How to Drive Recovery and Growth Post-Pandemic with Social Commerce and Marketplaces

In a period of just a few months, the societal and economic effects of the Covid-19 crisis have greatly accelerated the shift towards online shopping and digital adaptation in general. This is also true for several other underlying trends. Overall, lockdown transformed almost overnight how consumers shop and how retailers sell and interact with their customers.

Social Media | 10 min read

The Ultimate Guide for Social Media Guidelines Your Team Will Love

Social media sites are popular all over the world, with billions of users on Facebook, Twitter, and now TikTok, from across the globe. This makes it increasingly crucial for brands to leverage the power of social media platforms to engage potential customers.

But, to present a cohesive brand image, you need social media guidelines to communicate the brand’s expectations to its employees reliably.

Let’s find out how you can create useful social media guidelines for your business.

Social Media | 15 min read

How to Use Social Media for eCommerce Customer Support

Two years ago, I had ordered a t-shirt online. When I received it at my doorstep days later, I realized that it was the wrong size.

I tried calling the company on the phone. Nobody answered. I emailed them. Nobody replied. Then, I did what most frustrated customers do in such a situation – complained to them on Twitter. At that point, they finally responded to me and even solved my problem.

But this is not always the case with every eCommerce store.

Social Media | 23 min read

7 Ways to Boost Your eCommerce Sales Using Instagram

As an eCommerce brand, generating sales on a consistent basis can be difficult with so much competition in the digital space. With eCommerce sites ranging between 12 million to 24 million in the world, it's hard to stand out.

However, there are a variety of social media platforms that give eCommerce brands the opportunity to increase their revenue through marketing.

Social Media | 7 min read

5 Most Popular Social Media Platforms Explained

Anyone who has worked in digital marketing knows how important social networks are in this line of work. They provide a great way to communicate with your customers, run marketing campaigns, collect feedback on your products, and so much more.

But there are so many social media platforms nowadays that, sometimes, it can become an overwhelming task to keep track of them. Which ones do you need to have a presence on? Where does the target audience of your marketing campaign gather? There are a[...]

Social Media | 14 min read

A Step-by-Step Guide to Optimizing Your Instagram for eCommerce

Consumer behavior has changed over the last decade. The number of internet users has grown to 4.13 billion people, so it’s no wonder that more and more people discover new products and shop online. Simply put, eCommerce is flourishing, and brands are constantly seeking out new ways to promote and sell products online.

Since Instagram has over one billion active users and 83% of shoppers use this platform for new product discovery, many eCommerce brands have already started selling in-app. If[...]

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